Saturday 13 December 2008

Letterhead Designs - creating the best design.

In terms of printing design, letterhead designs are often overlooked, yet it is responsible for carrying your business directly to the customer. While a simple and well printed letterhead will make sure that your business looks professional, it is also a little bit of a wasted opportunity promotionally. After all, letterhead designs are often quite mundane so doing something just a little different is a quick and simple way of standing out and pushing forward your brand. For us, as designers, letterhead designs are also one of the biggest challenges.
The limitations on size, shape, content and use of images are such that to do truly great letterhead designs is a real creative challenge. If you are a budding designer, then it is the perfect way to practice. The secret is to think about the logic of convention. Does the address really need to be in the top right-hand corner. If you are a solicitor or accountant then it probably does, but if you are a less traditional business then convention becomes less important and you can look at moving the information around, or portraying it in a different way. Remember, it only takes one small innovation to make your letterhead designs stand out. For more information on letterhead designs, check out Add Design's printing design pages.

1 comment:

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