Flyer Designs - the basics.

In commercial printing design, great flyer designs are not those that simply look good, they are the ones that elicit the desired response from the audience - whether that be to ring a certain number, buy a certain product or remember a certain piece of information. Any good flyer designs, therefore, starts with an understanding of the audience it is aimed at. It is the first vital step for any good design, but the one which often gets overlooked in the rush to create something which looks pretty. Think about the audience - their tastes, favourite brands, aspirations - and their relationship with the item being advertised. Most importantly what benefits will it bring them. A persons choice to read a piece of advertising often comes from self-interest; therefore to work effectively, flyer designs have to not only look relevant to the reader, but also quickly educate the reader as to why they should be interested. Remember, your audience is likely to have a short attention span for advertising so think of a key message and stick to it. Select your text and images for your flyer designs with this in mind. Do you want a simple product shot, or would a photograph which shows the benefits of using the product be better? Do you want a long description about the product and what it is made of, or would sticking to a few key benefits be more effective. Remember, great flyer designs are not just about good graphic design, they are about good marketing. Visit our website for more information on printing design