How to design postcards.

Postcards are one of my favourite advertising media, but also one of the hardest to work with in printing design. With flyers, you really do have the space to include what you like. However, when you design postcards, you really have to be economical and really concentrate on pushing forward one single and unified message. You also really need to think about how postcards are used. Your advert is likely to be that much more effective if it creates an attractive design and encourages the recipient to keep it. Concentrate on making the front of the postcard something which is simple and striking. An interesting and intriguing image, or something which is likely to invoke a positive reaction in the viewer. You can then save the back to push forward your promotional message. If the front of a postcard invokes interest, then the viewer will instintively flip it over in search of an explanation. Many graphic designers also consider leaving blank space on the back when they design postcards. This increases the chances that the postcard will be used and passed on, keeping your advert alive well beyond its first hit.