Flyer designer - what makes a good designer.

Being a good flyer designer means balancing lots of the different talents. Obviously, you have to have good printing design skills but to truly excel as a flyer designer you need to have other skills as well. A good flyer design is one which targets the right customer in exactly the right way. This means that alongside graphic design ability you need to have sharp marketing skills, and more specifically, a very good understanding of the target market and what might appeal to them. At Add Design, our flyer designers handle projects from all kinds of businesses in all kinds of industries so understanding the target market is not always easy and involves the ability to undertake quick and effective research. It also helps to talk to the client about their understanding of the market, so good communication and interpretive skills are a must. The actual design, of course, is only half of the flyer design - the text can be just as important so if there is not a good copywriter at hand then the flyer designer also needs to fulfil this role and be able to cut down text into short and effective copy which will work alongside the design to create the right tone to engage the target market. Lastly, there is an understanding of print. A design may look fantastic on screen, but a good graphic designer needs to be sure that it will also look good in print. Different paper types (silk / matt / gloss) and thicknesses are good for different effects and functions so every flyer designer needs to know which is the best combination to work with their design to make it as an effective piece of advertising as possible.